Ski Free in KB 2023 Campaign Launches to Attract Medical Professionals and Their Families to Kootenay Boundary
In partnership with Red Mountain Ski Resort, Black Jack Ski Club, and Whitewater Ski Resort, and with funding from local medical staff associations, the "Ski Free in KB" campaign aims to attract physicians, locums, nurse practitioners, midwives, medical residents, and students to Kootenay Boundary communities. Eligible medical professionals can look forward to two complimentary days of skiing at each partnering resort as a part of this initiative.
"We are incredibly grateful for the steadfast support from Red Mountain Ski Resort, Black Jack Ski Club, and Whitewater Ski Resort," said Kimberley Pegg, SkiFreeinKB campaign manager. "Their contributions are pivotal in helping us showcase the Kootenay Boundary as a place where work-life balance isn't just a phrase but a lifestyle for medical practitioners. It's heartening to see our community come together to welcome medical practitioners and their families, offering them a taste of what makes our region truly exceptional."
The Ski Free in KB Campaign serves as a key component of KBDoctors.ca ongoing recruitment strategy. Beyond offering recreational perks, the campaign emphasizes the exceptional lifestyle and opportunities that come with practicing medicine in the Kootenay Boundary Region. The campaign is now in its third year and helps inspire new practitioners to choose the region. Here is what Resident Family Practitioner Dr. Matthew Prisk said about the program:
“I thought the KBDoctors.ca SkiFreeinKB Campaign was great! As a visiting resident I thought it was an excellent experience, and I greatly appreciated not only the passes, but the prompt and kind communication. It allowed me to get out and see the area more than I probably would have, and would definitely be a positive influence towards me coming back as a practicing physician when my training is complete.”
The recruitment of top-notch medical practitioners to the Kootenay Boundary Region is more than a campaign—it's a community celebration of what makes our region a great place to live and work. While KBDoctors.ca spearheads the Ski Free in KB initiative, its real momentum and success will come from our communities spreading the word.
Dr. Carolyn Stark, Head of Psychiatry at KBRH adds, "Please consider this an open invitation to join us in spreading the word! Know a medical practitioner who might be interested? A quick share of the Ski Free in KB campaign or the KBDoctors.ca website could be the nudge they need to make the move to the Kootenays, enriching our community as practitioners and people!"
Think about supporting our campaign by sharing and following our posts on KBDoctors.ca Facebook and Instagram.
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